Brand Introduction

John Varvatos is a brand that occupies a unique place in the landscape of American design. It unites old world craftsmanship and refined tailoring with modern innovations in textiles and a rock ‘n’ roll sensibility. Launched in 2000 with a collection of tailored clothing and sportswear, the brand now represents an entire lifestyle that includes belts, bags, footwear, eyewear, limited edition watches and fragrances as well as the younger, edgier John Varvatos Star USA collection. A wildly successful collaboration with Converse gave rise to reinterpreted versions of the classic Chuck Taylor All Star and Jack Purcell sneakers, including the creation of the John Varvatos Laceless Chuck Taylor.

Inspired by the passion, creative spirit and deeply original style of talented musicians, John Varvatos credits his early obsession with rock ‘n roll as the catalyst for his interest in fashion. A unifying theme in his design, it is deeply ingrained in all his efforts and evident in every expression of the brand. The memorable ad campaigns for the main collection—shot by Grammy-nominated music documentarian Danny Clinch—have featured such legendary icons as Iggy Pop, Alice Cooper, Jimmy Page, Velvet Revolver and Willie Nelson. These strong characters and their eclectic personal styles lend a fresh perspective and timeless relevance to John Varvatos’ authentically detailed clothes.

Classic Product

Affiliate OEM Factory