Brand Introduction

In 2010 SOHO group decided to consolidate its wholesale brands in Soho Fashion retail projects. Actively developing this direction, in 2014 the Soho Fashion chain, confirming its advanced approach to business development, opened mono-brand Soho and Clarks stores. 

Following the principle of building relationships with iconic brands, Soho Fashion opened ARA stores in 2017 and a Picard concept store in 2018.

Rapidly evolving and responding to market demands, Soho Fashion brands occupy the virtual shelves of its own e-comm project – sohoshop.ru.

The year 2020 was marked by the launch of two fundamentally new lines of business. Entering the Wellness niche, the Soho Wellness business division was spun off, with the Deserved.ru e-comm project, uniting the best brands in this category from all over the world.

UFC received a license to produce and sell the global sports promotion brand UFCstoreRussia.ru, as well as the rights to develop, manage and popularize it. This is the beginning of the third line of business, covering the geography of Russia and the CIS countries.

SOHO group of companies is a large wholesale supplier in the categories of premium footwear, accessories and wellness-products for such major market players as Wildberries.ru, OZON.ru, lamoda.ru, Yandex. Market, SberMegaMarket, TSUM, Tsvetnoy department store, Street Beat, Pan Suitcase, Kangaroo, Laetovo, Bosco, Golden Apple, Shop.Mts, MVideo, Vprok, Lenta, Aushan, Globus, Magnit Cosmetic, Foam, OnlineTrade, Planet Health and many others.

The company's strategy is always to work with the best world manufacturers directly, establishing long-term partnerships with them.

Classic Product

Affiliate OEM Factory